Project:
FORTUNE
ACHARI KHIDCHI
SOCIAL MEDIA
BACKGROUND
Fortune Superfood Khidchi was introducing its exciting new 'Achari' flavour for which it needed a social calendar. They approached Bell The Cat for a still photoshoot that could later be converted into year-round posts on social media. The idea was to establish the brand as a healthy snack alternative that was easy to cook and quick to eat.
RESULTS
After a thorough research on the competitors in the super foods segment, Bell The Cat helped the brand establish its tangy pickle flavour trough an array of character based situations. We casted every-days faces for the photoshoot and captured a variety expressions that portrayed the flavour's aftereffect precisely. The result was a well rounded campaign that embodied both the brand and its new favour.
Bell the Cat has worked with brands in diverse categories helping them achieve their branding, design, communication and marketing goals. See the work.