Project:
FORTUNE
XPERT
STILL PHOTOSHOOT
BACKGROUND
When the popular oil brand Fortune wanted to introduce its pro-sugar conscious oil in the market, the pandemic was in full swing. While the most common way of presenting this new consumer product would have been through photoshoots and video advertisements, the restrictions owing to lockdown made it impossible for people to gather for a shoot.
RESULTS
Bell The Cat devised a unique idea to promote the brand’s new product without requiring the traditional set-up. With the help of photo and video editing software, we coordinated a photo shoot that looked as real as a traditional one. We also created brief videos that would sum up the product’s main offering as a pro-sugar conscious, immunity oil and effectively reach the target audience.
Bell the Cat has worked with brands in diverse categories helping them achieve their branding, design, communication and marketing goals. See the work.