Project:
LENOVO
#GOODWEIRD
VIDEO CREATION
BACKGROUND
Lenovo #GoodWeird creations was a set of collaborative videos that we created with reputed industry experts across domains. These videos were meant to embody the creativity that experts like Fashion Designer - Nikhil Thampi, Jewellery Designer - Eina Ahluwalia, and Chef Saransh Golia brought to their professions.
SOLUTION
Bell The Cat Creatives helped weave and film stories inspired by the day-to-day lives of these experts. The videos revolved around the key brand messaging - innovation, and portrayed how each expert brought something completely new and entirely unique to the table.
RESULTS
Our effort resulted in three impactful video assets that allowed the brand to showcase itself in light of contemporary professionals, who were all artists in their own right. Quirky use of graphics allowed the videos to underline brand values while the live-action footage unfolded the story. The end product was well received.
Bell the Cat has worked with brands in diverse categories helping them achieve their branding, design, communication and marketing goals. See the work.